Sonja Armstrong

Sonja Armstrong, Executive Producer, Essential Media Group

Sonja Armstrong is an experienced Producer and Executive Producer with a passion for food, health and sustainability. Co-founder of Australian production company Essential Media and Entertainment, Sonja was instrumental in the growth of the company over 12 years. From producing some of SBS Australia's top-rating lifestyle programs, Gourmet Farmer (6 seasons) and Shane Delia's Spice Journey (3 seasons), to TV docudramas such as The Floating Brothel and Seduction in The City - The Invention of the Department Store, Sonja is also behind campaign documentary series such as What's The Catch? about sustainable seafood and For The Love Of Meat, about the ethical, health and environmental impact of intensive farming.


Prior to co-founding Essential Media, Sonja served as development executive at the Australian Film Commission and finance executive in film distribution in London, following an earlier career in corporate banking.